REALLY Partners with Avalanche to Transform Augmented Reality for Blockbuster Movie Releases
Los Angeles, CA — Really, the augmented reality (AR) platform specializing in delivering weekly AR experiences for theatrical release movies, has announced a strategic integration with Avalanche, a prominent blockchain platform. This collaboration marks a significant step in enhancing fan engagement experiences in the entertainment industry, utilizing Avalanche’s fast, scalable blockchain network.
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The partnership aims to leverage Avalanche’s capabilities to expand Really’s innovative AR experiences and introduce new fan engagement programs for studios, brands, and theater partners on a global scale.
A notable initiative resulting from this integration is the launch of “Fandime,” an Avalanche-backed rewards and collectibles system. Fandime provides fans with a digital interface for engaging with entertainment, recording transactions on the Avalanche blockchain network.
Through digital wallets linked to user accounts, Fandime unlocks Web3 capabilities, allowing fans to access their engagement data and receive exclusive rewards and live digital events by connecting their Really accounts to various platforms and communities.
“Imagine if you could take your old box of ticket stubs, plug them into a computer, and unlock rewards and custom content based on the makeup of your collection. That’s exactly what we’ve built for fans, and we could not have done it without this groundbreaking partnership and support from Avalanche.”
James Andrew Felts, CEO of Really
Since its inception, Really has seen tremendous success, with users claiming over 4 million unique AR collectibles across 200 wide-release movies. The platform’s partnership with Regal Cinemas has facilitated experiences for blockbuster releases, including The Marvels, Napoleon, Trolls Band Together, Killers of The Flower Moon, Wish, and Saltburn.
John Nahas, VP of Business Development at Ava Labs, expressed excitement about the collaboration, emphasizing how the introduction of blockchain-powered offerings and Proof-of-Attendance collectibles will elevate the cinema experience for movie fans.
In 2024, Really plans to expand Fandime’s offerings, enabling users to earn and utilize Fandime in various ways, including movie-related expansions, earning for engaging with content at home, and an ecommerce solution allowing users to purchase movie tickets and merchandise via their Really accounts.
Founded in 2017 by James Andrew Felts, Really stands as an AR platform dedicated to blockbuster entertainment, reaching millions of moviegoers through various channels, including mobile apps, WebAR, social platforms, and the Regal Cinemas App in the USA.
Avalanche, launched in September 2020, has become a leading blockchain platform with near-instant transaction finality, supporting hundreds of applications and securing millions of dollars in value. This strategic integration signifies a groundbreaking intersection of technology and entertainment, setting a new standard for fan engagement and digital experiences in the entertainment industry.
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About Really
Founded in 2017 by James Andrew Felts, Really is an Augmented Reality platform dedicated to blockbuster entertainment, delivering highly functional, large-scale AR content through its proprietary SDK and CMS architecture. The platform collaborates with Regal Cinemas and has released over 500 AR activations for studio content and global brands.
About Avalanche
Avalanche is a smart contracts platform designed for Web3 developers, offering scalability and near-instant transaction finality. Its unique consensus protocol, Subnet infrastructure, and HyperSDK toolkit empower developers to launch customized blockchain solutions easily.
For more information, please visit Really’s website and Avalanche’s website.
